Steal this vid: CrossFit Brand Identity

Last weeks steal this vid was Coach talking about pursuing excellence and creating value. This week he talks about branding.

When most people says “branding” I think corporations and control. But when coach says branding it sounds like the opposite.

CrossFit branding sounds a lot like separation. To me it sounds like defining your version of excellent, and then ensuring you stop at nothing to achieve it. It’s caring about a name above your own motivation, and making sure the name that helps so many is always treated with respect.

Warm-up:

Coaches choice

Strength:

Rest

For Score:

“Partner-up

-Bear complex 65/95
AMRAP 5 Minutes

8-45 lb plated G2O
16-Sit-ups
AMRAP 5 Minutes

20-Jumping pull-ups
15-Squats
10-Push-ups
AMRAP 5 Minutes

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